When it rains, it pours. With record-low interest rates, our customers continue to report that sales pipelines are filling faster than they can be emptied. Flooded with more work than they can handle, originators’ noses are fully buried in their current work, while business leaders have their sights ahead. Mortgage executives are already thinking about how to differentiate themselves once rates go up and we enter an extended refi dry spell.
Since 2003, we’ve been creating marketing solutions that help lenders flourish in any market — rain or shine. And years of working shoulder-to-shoulder with lenders through historic ups and downs have given us a few tricks up our sleeve.
The record-breaking refi numbers of today are lenders’ golden ticket to cultivating clients for life that will continue to fill pipelines for years to come, and we’ve developed tools that nurture client relationships post-close without any originator effort. We’ve delivered impressive results with features like Opportunity Alerts, which notify LOs when clients put their homes on the market, and our “Client for Life” Workflow, which creates more than 100 opportunities to connect with borrowers over a five-year period (which is longer than some of our competitors have existed!).
When we started working with Presidential Mortgage, we implemented “set it and forget it” campaigns that reeled in repeat customers quickly winning over their LOs and driving 97% adoption of Surefire CRM.
Like Presidential Mortgage, we hope you consider us your partner in helping you succeed today and in the future. Whether you are looking for ways to save on IT costs, reduce administration time, increase productivity or simply close more loans, let us help you leverage the full potential of Surefire CRM.
Kind regards,
Bill Hayes
CEO, Top of Mind Networks