Surefire creative gives lenders multiple opportunities to engage with their clients. For example, the weekly Markets in a Minute update lets recipients toggle between a 7-day or 30-day view of recent mortgage rates and drill down to specific dates. Social sharing buttons create referral opportunities by making it easy for contacts to pass along your content to friends and family.
Lenders can build interactions on-the-fly using not only the customer contact information stored in their Surefire database but also real-time pricing data, public records and real estate data. The result is a uniquely personalized experience that will knock the socks off your customers and prospects.
Surefire’s approval management function lets organizations grant user permissions based on job role, compliance history or level of experience, enabling innovation without inviting risk. Marketing activities are automatically documented, so lenders are always audit-ready.
Tired of sending the same old emails? Choose from thousands of pieces of content (and growing) built for a variety of channels, including email, print, text message and voicemail that any lender can customize with just a few clicks.
Don’t have time to browse? Surefire’s Blueprints for Success make it easy to get started with recommended workflows for prospects, in-process loan applicants and past clients.
Apply your branding (or a referral partner’s) in a snap. Prefer to send something totally unique? Customize our marketing content or upload your own collateral.
From individuals to enterprise lenders, Top of Mind’s Surefire CRM is the preferred solution for mortgage lenders and mortgage loan officers. You have the power to win new business, earn repeat business and gain referral business with Surefire’s award-winning content and groundbreaking workflows that allow you to put your marketing efforts on autopilot.
Did you know that 78% of customers choose lenders that respond to their inquiry first? That’s almost 4 of 5 leads that you can win by simply responding faster than your competitors.
Top of Mind’s Surefire Power Messaging feature gives you the speed you need to close more leads with customizations for connecting with your prospects instantly.
Stop spending hours preparing your call list and spend minutes making the calls instead. Power Calls lets you queue and dial a series of borrowers at the click of a button, and leave pre-recorded voicemails while you dial the next number. Make every minute count with Power Calls.
Are you hoping that your lenders will remember you a year or even five years post closing? The Client for Life Workflow in Surefire CRM allows you to continuously engage with your borrowers through a perfectly balanced multi-channel marketing campaign. With interactive media, timely thoughtful greetings, text messaging, printed postcards with award-winning imagery, and personalized post-close gifts, your clients will remember your company for years to come.
For loan originators, the process of manually developing and deploying marketing content is next to impossible. The majority of their focus is devoted to the many different requirements of the loan origination process, leaving no time to nurture relationships with former or potential clients.
Surefire Content automatically builds out personalized, creative content that goes far beyond the reach of generic postcards, emails, text messages and flyers, requiring little time from your busy day to make a huge impact on your mortgage marketing efforts.
Top of Mind Networks has you covered. You focus on closing loans and we’ll help you build the right tech stack that works for you. We’ve been navigating with FinTech world since before it was a buzzword and we’d love to help you blaze your trail.
You can’t always talk to your customers face-to-face, but that doesn’t mean you can’t make a connection that’s both personal and powerful. With Power Video from Surefire, you can quickly create personal video messages that can be sent via text or email.
Since 1979, the premier award honoring video and television across all screens
International program recognizing top global achievements in digital communication
International competition honoring marketing media excellence in eight categories
The largest and longest-running international content marketing awards program in the world