Every mortgage marketing engine worth its salt lays the groundwork for marketers to increase
their revenue goals. See how automated workflows can help you accelerate the origination process,
thus increasing revenue through new customers.

This eBook covers:

• • • • • How to create customer personas
        • Building the borrower’s journey with automated workflows
        • The anatomy of an automated omnichannel workflow
        • Zero-party data and how to use it
        • How a marketing automation engine builds and nurtures referral relationships
        • Integrating your LOS, POS, and PPE systems with a CRM