There are many reasons to take a closer look at the technology that powers your business. Three reasons to do it right now are:
- To streamline processes. By ensuring your systems are working together, you can both avoid duplicated data entry and automate mortgage marketing actions – such as triggering the deployment of an email to a borrower or a task reminder to a team member. You’ll also prepare your brokerage to succeed in the future when volumes return.
- To elevate the borrower experience. A mortgage broker’s tech stack can facilitate a seamless borrower experience. Prospects start with automated pre-purchase education and transition to an easy on-the-go application. As applicants, they receive timely in-process updates, and after the closing, they are engaged with post close communication that brings them back and fosters referrals, filling your pipeline for years to come.
- To increase leads. This is the advantage mortgage brokers are really seeking in today’s market. With the right mortgage tech stack, new leads can come quickly. A strong mortgage CRM like Surefire can help you maintain your client database, and database monitoring will alert you of opportunities, whether within the CRM itself or through an integrated service.
What are some common components of a mortgage tech stack and how can they help?
Point of Sale System (POS) – These systems typically provide an online 1003, gather documentation into one place and even collect e-signatures. An intuitive point of sale system will give the borrower an easy entry into the loan process.
When it connects to the LOS and CRM, the POS system enables timely communication with the mortgage broker, borrower, and appropriate team members. Plus, the connection manages tedious bookkeeping since the automated information eliminates the need for manual input.
BeSmartee, Floify and SimpleNexus are three third-party POS systems mortgage brokers commonly integrate with Surefire.
Loan Origination System (LOS) – A mortgage loan origination system accepts a borrower’s information and tracks their loan from application through post-close, managing the essential steps along the way. This includes the origination, fulfillment, pricing, eligibility and document management. LoanCatcher® by Black Knight, and LendingPad are the two loan origination systems mortgage brokers often use in conjunction with Surefire.
Product Pricing Engine (PPE) – Mortgage brokers use a PPE to automate the generation of different loan pricing scenarios with varying rate options. Loansifter, a product of Optimal Blue, a division of Black Knight, integrates with Surefire.
Customer Relationship Management (CRM) – A mortgage CRM system like Surefire centralizes, orchestrates and documents interactions with a mortgage broker’s prospects and customers. When properly integrated with other mortgage technologies, communications and database management can be automated. Surefire also provides a full library of marketing content, including emails, mortgage calculators, social media messages, educational flyers, postal mail and more.
Database Monitoring Systems – Mortgage brokers use database monitoring technologies to identify lead opportunities. Some monitoring typically occurs within the CRM, but monitoring can also occur through an integrated service.
Mortgage brokers who use Surefire often integrate with Sales Boomerang or MonitorBase for even greater analytics.
In the past several years, mortgage brokers mostly relied on database monitoring to compare clients’ mortgage rates against market rates and identify refi opportunities. It’s time for mortgage brokers to monitor instead for credit score improvements, credit pulls, HELOC or debt consolidation opportunities, or life events.
How do the different components of the mortgage tech stack work together?
Interoperability is the most important part of the equation. For mortgage brokers to get the most from their mortgage technology, it’s vital that the various systems can share information and trigger actions based on information sent or received.
For example, a borrower should be able to complete an application on their mobile device or desktop. When complete – or even when they sit on it for a few days – their action or inaction should update the broker’s LOS appropriately and trigger communication from the CRM. This inter-system communication is how the best automated mortgage marketing plans can consistently deliver personalized communication with borrowers exactly when they need it.
Database monitoring systems rely on interconnectivity, too. A CRM typically receives contact information from the LOS to create an always-up-to-date record of clients. The database monitoring system compares this information against their resources and alerts the mortgage broker when certain factors are met.
With LoanCatcher, a tech stack is an all-in-one purchase. The Black Knight LOS, which is right sized for mortgage brokers, is bundled with three additional Black Knight products: Surefire CRM, Loansifter PPE, and Comergence, a social media monitoring tool.
To learn more about Surefire and its part in a mortgage tech stack, sign up for a demo today.