Single Property Sites 101
Jun 07, 2022Single property sites for mortgage and real estate agent marketing are a great way to focus eyes on a single property and to do so without the usual outside links
Seacoast National Bank Readies Mortgage Loan Officers for a Purchase Market With Surefire CRM
May 26, 2022While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
Effective Digital Marketing Ideas for Credit Unions
May 05, 2022To develop effective digital marketing, credit unions can identify target prospects and be specific in proposing solutions to their needs.
Tools Every Consumer Direct Lender Needs
Apr 13, 2022While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
A Day in the Life of a Mortgage Broker
Mar 21, 2022Set yourself up for success by building a database of potential clients, creating a structured yet fluid work schedule and making the effort to understand the ins and outs of the mortgage industry and lending processes.
List Segmentation: How It Works and Why Lenders Need It
Mar 19, 2022List segmentation enables personalized, targeted marketing that takes lenders’ contacts from leads through borrowers all the way to returning clients.
Key Strategies to Generating More Leads
Feb 28, 2022The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform
Social Media Landscape Shifts for 2022
Feb 20, 2022Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.
Become a Digital Marketing Leader in 2022
Feb 17, 2022Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.
Reduce Risk with Intelligent Compliance Controls
Jan 31, 2022With intelligent compliance controls, mortgage lenders can reduce the risk of regulatory non-compliance and brand governance pitfalls