3 Marketing Tactics for Credit Unions to Win Over Millennials
Apr 20, 2022Credit union marketing can reach more millennials when it employs a three-tiered approach including social media, email and direct mail.
How Loan Officers Can Use Nurture Campaigns to Win More Business
Apr 17, 2022Nurture campaigns are a proven and productive way of engaging with prospects that have already expressed interest in your service.
Social Media Strategies for Credit Unions: Getting Started
Apr 15, 2022Social media strategies for credit unions start with defining a search profile then transition to posting on platforms where potential customers hang out.
Tools Every Consumer Direct Lender Needs
Apr 13, 2022While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
How Can Your Contact Database Sustain Your Mortgage Pipeline?
Mar 31, 2022A contact database, when managed through a mortgage CRM, is a mortgage lead generation engine that continually feeds a loan officer’s mortgage pipeline.
A Day in the Life of a Mortgage Broker
Mar 21, 2022Set yourself up for success by building a database of potential clients, creating a structured yet fluid work schedule and making the effort to understand the ins and outs of the mortgage industry and lending processes.
List Segmentation: How It Works and Why Lenders Need It
Mar 19, 2022List segmentation enables personalized, targeted marketing that takes lenders’ contacts from leads through borrowers all the way to returning clients.
Open House Intelligence Bridges the Digital and Physical Worlds
Mar 12, 2022Open house intelligence fuels lead generation and referral partner relationships for savvy mortgage loan officers, supporting a steady mortgage pipeline.
Key Strategies to Generating More Leads
Feb 28, 2022The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform
Social Media Landscape Shifts for 2022
Feb 20, 2022Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.