Mortgage Broker Success Tips: Winning with a One Person Marketing Team
Sep 12, 2022Mortgage broker marketing strategies are unique in the mortgage world since brokers often work independently. Follow these 3 steps to success.
The market is changing. Is your tech stack changing with it?
Sep 05, 2022Mortgage tech stacks must evolve with the market to enable mortgage brokers to compete for better deals in an environment with fewer borrowers.
Integration Partner Spotlight: MBS Highway
Aug 31, 2022In the past year alone, the housing environment made a significant shift from a refinance boom to today’s high-rate purchase market. Mortgage and real estate professionals must always stay on their toes if they want to succeed in a declining market.
Recession Talk Means Loan Officers Need to Reframe Mortgage Marketing Messages
Aug 16, 2022Mortgage marketing content must be reviewed and adjusted to meet the changing economic environment. Mortgage loan officer marketing tools can help.
Creating a Calendar: Plan Your Mortgage Social Media Posts
Aug 12, 2022Mortgage social media posts should be coordinated to present cohesive, on-brand messaging. A social media calendar will help.
Prospering as a Loan Officer in a Recession
Aug 08, 2022Loan officers have plenty of challenges during economic downturns. Purchase business slows, and fierce competition for referrals increases.
Mortgage Memes in a Rising Rate Environment
Aug 03, 2022Mortgage memes are a popular tool for loan officers and mortgage brokers who use social media for mortgage lead generation. Because memes typically include an element of humor, it’s easy to understand their role when things are going well.
Integration Partner Spotlight: Mobility Market Intelligence (MMI)
Aug 02, 2022Lenders need referral partners to funnel them new leads. The integration with Surefire and MMI helps alleviate lenders’ recruiting challenges by empowering them with a comprehensive turnkey solution for engaging real estate agents, brokers and loan originators at scale to grow business.
Beat the Billboard Guys with Cost‑Effective Mortgage Marketing Tools and Strategies
Aug 01, 2022With the right mortgage marketing tactics and tools, you can beat the billboard guys more often, while creating additional space in your day to deliver consultative, value-rich service that wins leads and earns referrals.
Attract Leads to Your Mortgage or Real Estate Site
Jul 25, 2022Just like a mind, a website is a terrible thing to waste. A website is no help to anyone if it can’t be visited, used or fulfill its purpose.