How Can Your Contact Database Sustain Your Mortgage Pipeline?
Apr 26, 2023A contact database, when managed through a mortgage CRM, is a mortgage lead generation engine that continually feeds a loan officer’s mortgage pipeline.
Steps to Becoming the Best Mortgage Broker
Apr 21, 2023There can be many steps to becoming a mortgage broker, and if you also want to be the best, each step is progressively more important.
MORTGAGE MARKETING ESSENTIALS: Lead Generation 101
Apr 17, 2023Looking to improve your mortgage lead generation strategy? Check out our latest article on essential tactics and technologies to help you succeed in today's challenging housing market.
Generating Thousands of Leads a Month on a Lead-Buying Budget of Zero
Mar 17, 2023In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management
Mar 15, 2023A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Overcoming Pain Points in Mortgage Loan Officer Recruiting
Mar 02, 2023Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.
Optimize Your Mortgage Pull-Through Rate with the Right Mortgage CRM
Feb 12, 2023Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
Mortgage Loan Officer Recruiting in 2023
Jan 27, 2023Mortgage loan officer is not an easy profession these days but recruitment never ends. Learn how CRM management helps your specific recruitment process here.
Meaningfully Investing in Automation and Text Message Marketing
Dec 22, 2022Lender investment in marketing automation and text message marketing means meeting consumers on their mobile devices. Read how to invest in this effectively.
Tips for Recruiting Mortgage Loan Officers
Dec 21, 2022Automated marketing tools help hiring managers engage while showing Loan officer prospects your institution has the marketing resources for success. Learn more.