How to Use Your CRM to Host a Successful Networking Event
Dec 20, 2023Networking events are an important way to begin and enhance working relationships with both potential clients and referral partners.
How to Improve Your Ad Conversion Rate with Surefire
Dec 15, 2023Ad conversion rate measurement helps LOs gauge the effectiveness of their marketing spend. Surefire mortgage CRM can boost those metrics.
5 Credit Union Marketing Strategies to Improve Engagement
Dec 13, 2023Credit union marketing strategies can benefit significantly if marketers utilize content designed from the start to foster engagement.
3 Ways to Supercharge Your Relationships with Real Estate Agents
Dec 08, 2023Loan officers and mortgage brokers can fuel agent relationships with a steady stream of real estate marketing, starting before the sale and going long after closing.
How to Create a Seamless Borrower Journey
Dec 04, 2023Creating a seamless borrower journey is lesson number-one in how to become a loan officer, and it’s easy to do with the right mortgage content and technology.
Marketing Campaigns for Banks: 5 Ideas to Guarantee Success
Jul 27, 2023Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation makes them easier to implement.
SEO Tactics for Banks
Jul 23, 2023SEO for banks is vital. Ranking in local search results is the first step in mortgage lead generation and sets the stage for omni-channel marketing.
5 Times Mortgage Mass Text Messaging is OK
Jun 17, 2023Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
Using a Customer-Focused Marketing Strategy to Attract and Retain Clients
Jun 14, 2023Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan.
Success Metrics of Mortgage Marketing
Jun 10, 2023Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.