Cross-Platform Marketing Automation Can Optimize Your Email
Jan 14, 2022Cross-platform marketing automation optimizes your digital marketing and email marketing efforts by delivering brand consistency in the appropriate formats.
Digital Marketing Strategy for Lead Generation in Your Mortgage Business
Jan 10, 2022A digital marketing strategy for lead generation is a key component of planning for success when building a lender’s mortgage pipeline.
Optimize Your Mortgage Pull Through Rate with the Right Mortgage CRM
Dec 21, 2021Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
Company Dashboard Components for Lenders
Nov 19, 2021Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance, marketing and more.
How Custom Videos Can Make Your Mortgage Business Better
Oct 19, 2021Custom videos with the contact’s deal information can grow your mortgage business through better service, more repeat business, and efficient implementation.
The Trending Mind: Streamlining Communication
Apr 13, 2021In this episode of The Trending Mind, CRO Nick Belenky recaps our launch of Surefire's Power Video feature and our integration with MBS Highway.
Top of Mind’s Power Video Helps Loan Originators Build Personal Connections with Clients, Prospects and Referral Partners – in Seconds
Mar 18, 2021Power Video is the best-in-class mortgage marketing video application for lending professionals housed right inside of Surefire CRM.