Recession Talk Means Loan Officers Need to Reframe Mortgage Marketing Messages
Aug 16, 2022Mortgage marketing content must be reviewed and adjusted to meet the changing economic environment. Mortgage loan officer marketing tools can help.
Creating a Calendar: Plan Your Mortgage Social Media Posts
Aug 12, 2022Mortgage social media posts should be coordinated to present cohesive, on-brand messaging. A social media calendar will help.
Prospering as a Loan Officer in a Recession
Aug 08, 2022Loan officers have plenty of challenges during economic downturns. Purchase business slows, and fierce competition for referrals increases.
Mortgage Memes in a Rising Rate Environment
Aug 03, 2022Mortgage memes are a popular tool for loan officers and mortgage brokers who use social media for mortgage lead generation. Because memes typically include an element of humor, it’s easy to understand their role when things are going well.
Access the Power of Mortgage Marketing Automation With Your Favorite CRM
Jun 02, 2022Lenders that love their existing CRM can keep it and still supercharge their marketing by leveraging the power of mortgage marketing automation.
3 Marketing Tactics for Credit Unions to Win Over Millennials
Apr 20, 2022Credit union marketing can reach more millennials when it employs a three-tiered approach including social media, email and direct mail.
How Loan Officers Can Use Nurture Campaigns to Win More Business
Apr 17, 2022Nurture campaigns are a proven and productive way of engaging with prospects that have already expressed interest in your service.
Social Media Strategies for Credit Unions: Getting Started
Apr 15, 2022Social media strategies for credit unions start with defining a search profile then transition to posting on platforms where potential customers hang out.
How Can Your Contact Database Sustain Your Mortgage Pipeline?
Mar 31, 2022A contact database, when managed through a mortgage CRM, is a mortgage lead generation engine that continually feeds a loan officer’s mortgage pipeline.
Open House Intelligence Bridges the Digital and Physical Worlds
Mar 12, 2022Open house intelligence fuels lead generation and referral partner relationships for savvy mortgage loan officers, supporting a steady mortgage pipeline.