Does Your CRM Add to the Experience of Working With Your Company?
Nov 17, 2020Invest in a mortgage CRM that marries great technology and great content to see why experience matters.
When Evaluating Mortgage CRMs, Experience Matters
Nov 11, 2020When we ask our mortgage lender customers why they continue to prefer Surefire CRM, here’s what they tell us.
9 Unique Mortgage Marketing Campaign Ideas
Jul 30, 2020Create effective mortgage marketing campaigns by tailoring messages for your target audience and processes. Get started with 9 mortgage marketing ideas.
5 Reasons to Not Use Spreadsheets for Your Loan Origination Pipeline
Jul 28, 2020There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software.
How important is digital marketing content in your mortgage software?
Jul 28, 2020Digital mortgage software linked with powerful mortgage content from an industry leading provider helps loan originators work smarter and faster.
Mortgage Marketing Tools Every Loan Officer Needs Today
Jul 21, 2020Much has changed in the world of mortgage marketing tools. Digital mortgage software and mortgage CRM systems make marketing more efficient than ever before.
How to Pick the Right Mortgage Email Marketing Software
Jul 08, 2020Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage process, cobranding and more.
3 Ways to Measure the Success of Your Mortgage Email Marketing
Jul 02, 2020Look beyond click through rates to measure the effectiveness of your mortgage email marketing. Here are 3 ways top mortgage CRMs can help you dig deeper to identify your most effective messages.