mortgage marketing

The Trending Mind: Hello, It’s…Your Loan Officer

Dial in to faster calls, conversation starters, compliant standards, and more with Surefire Power Calls.

3 years ago

Marketing Automation Helps Lenders Provide a Better Experience to Veterans

Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have…

3 years ago

The Top 5 Questions to Ask During Lead Qualification

Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately,…

3 years ago

6 Ways to Implement Customer Marketing in the Mortgage Industry

Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.

3 years ago

Inside the Lenders’ Studio: Marc Edelstein | Ross Mortgage

In this episode of Inside the Lenders Studio, we are joined by Marc Edelstein, senior loan officer at Ross Mortgage.

3 years ago

The Trending Mind: Back to the Basics

In this episode of The Trending Mind, CRO Nick Belenky discusses how Surefire helps mortgage lenders thrive in every state…

3 years ago

July Executive Chat: Purchase Marketing Inspiration

Surefire's tools help you uncover new lending opportunities, build a lasting rapport with clients and drive engagement across all channels.

3 years ago

Don’t Overlook Mass Text Messaging in a Mortgage CRM

The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided…

3 years ago

How Loan Officers Can Build the Best Referral Partner Network

Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want…

3 years ago

Mortgage Advertising on Social Media: A Quick Guide for Loan Officers

Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the…

3 years ago