Mortgage lead generation is the process in which loan officers take specific steps to attract prospective clients using their mortgage CRM.
Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include…
Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want…
One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an…
In the world of mortgage lending, generating quality leads is critical to success. But with so many options available, it…
Black Knight takes home three Platinum AVA Digital Awards in 2023 for excellence in video marketing content. Recognized for its…
Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately,…
Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.
The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided…
Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want…
Mortgage professionals should look to their database in a mortgage lead management system to uncover existing lead opportunities.