While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
To develop effective digital marketing, credit unions can identify target prospects and be specific in proposing solutions to their needs.
While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
Set yourself up for success by building a database of potential clients, creating a structured yet fluid work schedule and making the effort to understand the ins and outs of the mortgage industry and lending processes.
List segmentation enables personalized, targeted marketing that takes lenders’ contacts from leads through borrowers all the way to returning clients.
The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform
Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.
Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.
With intelligent compliance controls, mortgage lenders can reduce the risk of regulatory non-compliance and brand governance pitfalls
Today’s banks offer a wealth of products and services. Drip Marketing campaigns can be broad or focused but the one factor that always needs to exist is persistence.