The Importance of an Integrated Product Pricing Engine
Nov 27, 2023A Mortgage Product Pricing Engine is imperative if you want to succeed in today's extremely competitive and fast-paced lending world.
5-Step Guide to Better Mortgage Marketing Results in 2023
Feb 06, 2023As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
5 Marketing Automation Strategies to Help Wholesale Lenders Increase Awareness and Reach
Mar 12, 2021To stay competitive, wholesale lenders and third-party originators (TPO) need to offer differentiation while maintaining communication with clients.
Turbocharge Salesforce Through Surefire Integration
Feb 25, 2021Surefire's public API enables bi-directional syncing with Salesforce (and your other mortgage systems) in real-time to expedite the lending process.
How to Become a Mortgage Loan Officer
Jan 18, 2021Becoming a licensed mortgage loan officer can be hard work, yet it also can be the start of a very good and prosperous career. Start here.
Mortgage Marketing Trends: Mortgage Memes
Jan 18, 2021Memes are everywhere, and mortgage memes are among the funniest (at least to loan officers). Share wisely. What’s funny to you may put off a borrower.
5 Step Guide to Better Mortgage Marketing Results in 2021
Jan 06, 2021As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
3 Reasons to Use Facebook Ads for Leads
Dec 16, 2020Finding mortgage leads that convert to borrowers isn't easy. Facebook ads help loan officers capture the leads they need efficiently and effectively.
How Mortgage Marketing Postcards Can Help Your Business
Dec 07, 2020Sending mortgage marketing postcards via the postal service may seem antiquated to many; however, that’s exactly why you should be sending them.
Tools and Tactics to Help You Get Quality Mortgage Leads
Dec 01, 2020Quality mortgage leads can be a hard thing to acquire. Rate shoppers are a dime a dozen and, they can be pretty fickle, even with the best of intentions.