Switch and See

Switch and See the Difference

There are so many reasons to switch to Surefire CRM

#1 used CRM in the industry. Over 17 years in the business. 25 awards for creative content. 97% customer satisfaction rating. It’s easier to get started than you think.

Surefire CRM Empowers Lenders to Close More Loans with Leading Industry Tools.

What is Surefire CRM?

We are proud to be the number one most-used CRM in the industry.

Surefire CRM by Top of Mind Networks has all the gadgets, gizmos and widgets you need. And we stack them securely in one place so you can save costs and work more efficiently with a single login. More capability in your mortgage CRM means more closings through better prospecting, in-process, and post-close engagements.

Surefire helps mortgage loan officers win new business, earn repeat business, and gain referral business with:

Multi-channel Marketing Automation
Single Property Sites
Social Media Integration
Text Message Marketing
Lead Generation Forms
Award-Winning Content
Dynamic, In-Process Videos
Interactive Calculators
On-Demand Print Services
Outbound Calling with Power Calls
Opportunity Alerts
Closing Gifts
And More

Will it be easy to switch?

Transfer your data in a few easy steps — use our dedupe utility to ensure a clean import
Access our live weekly training calendar including new user orientation — we’re here through every step
With our experienced account management and support team, help is just a call or email away

Award-Winning Content

Library full of launch-ready emails, texts, flyers and social media content
Weekly referral partner & timely content to address industry hot topics
Tools to create your own custom content

Loan Officer Favorites

Single Property Sites- Realtor listing spotlights & posting + QR coded open house flyers
Opportunity Alerts- Rate, past customer property listings, credit pulls
Pulse reports- set it once, automated & delivered dynamic reporting

Which plan is right for you?

Cutting edge Customer Relationship Management Tools
Award Winning Content
Intelligent Automation Tools for Marketing Workflows
Advanced User Management and Administration Tools

Learn More

Cutting edge Customer Relationship Management Tools
Award Winning Content
Intelligent Automation Tools for Marketing Workflows
Advanced User Management and Administration Tools