ATLANTA— (BUSINESS WIRE)— Surefire by Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, has once again been ranked as the number one most used customer relationship management (CRM) system for mortgage origination in STRATMOR Group’s Technology Insight Study.
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The 2019 study finds that Surefire is the most used lead management CRM of all the CRMs in the mortgage lending space. Seventy-four percent of the survey respondents use a third-party Lead Management/ CRM tool, and Surefire is the most preferred tool with 18.4 percent market share, up from 17.6 percent in 2018.
“For the second year in a row, Surefire has been ranked as the most used in the mortgage space. This demonstrates our consistent and clear marketing leadership We are excited to see our overall customer satisfaction score is very strong. Being ranked as the number one mortgage CRM system gives tremendous validity to Top of Mind Networks’ Surefire CRM system. It also reflects the amount of time we spend updating the system to meet the changing needs of the industry,” says Bill Hayes, CEO. “We continue to grow products and services in an ongoing effort to remain the industry’s CRM leader.”
Top of Mind leads the way in developing new tools to address the needs of the loan origination ecosystem. The company’s product capabilities, particularly with the newest version of its Surefire platform, allow its clients to run, track and improve campaigns, so its originators can focus on doing what they do best – selling.
Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower’s prospect-to-repeat-customer lifecycle.
Contact:
Top of Mind Networks
Lesley Springfield
lspringfield@topofmind.com
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