Make a connection that’s both personal and powerful with Power Video from Surefire.
Make a connection that’s both personal and powerful with Power Video from Surefire.
You can’t always talk to your customers face-to-face, but that doesn’t mean you can’t make a connection that’s both personal and powerful—introducing Power Video from Surefire.
Win more deals by making a fast and personal connection with your leads, clients, agents and more with Surefire CRM Power Video.
Harness the power of Surefire with communication that is easy and effective. Without the need for any extra software, quickly shoot videos right in Surefire or upload your own. Videos can be sent as text messages or emails – deployed immediately, or scheduled for later. Videos are a perfect way to connect with new prospects, give status updates along the way, and even celebrate at closing.
The only video solution with Mortgage Compliance DNA
Mortgage Advisors have a personal profession. They look at people’s financials every day. They know if their clients are single or divorced, pay child support, have had a bankruptcy, had a tax lien, or lost everything in the crash of ’08.
Borrowers want to know they are working with a ‘good guy’ and getting a good deal. They want to work with an originator they can trust. We’re in the trust business. Power Video helps originators accelerate their trust factor by making a personal connection. As a mortgage advisor, there isn’t anything more important than being trusted.
A mortgage originator’s job is to communicate. They communicate with their team, their borrower, the various players in the transaction, title, agents, etc. – And clear, consistent communication creates trust. Communications are typically by email and by text message. And while better than getting no communication at all, a lot can be lost in translation: the originator’s tone of voice, their facial expressions, and even their body language.
You’ve chosen a mortgage CRM. Just like CRM’s, other non-mortgage video solutions are on the market, and they focus on making individual users marketing experts. Tools like Bomb Bomb are excellent when just one or two LOs or LOAs are using video on their own. Success with video in the mortgage industry requires a video solution with Mortgage Marketing DNA.
With non-mortgage specific tools video adoption is low, often below 10%. Even platform licenses cannot turn your average loan officer into a self promotion machine. It takes centralized mortgage marketing to make it happen. And Power Video from Surefire embraces the lender.
Power Video doesn’t attempt to turn Loan Officers into marketing directors. Power Video empowers Loan Officers to snap their video quickly and easily freeing your sales team to move onto the next most important task.
With top down control your marketing team will prompt the Mortgage Advisor to shoot a video. The prompt will go right to the Mortgage Advisor’s phone where they can focus on shooting their video. With included scripts Power video even takes the guesswork out and the mortgage compliance in.
For the Marketing Director Power Video scales in a way that other tools can’t. Working out of disparate, varying, individual video accounts are not designed for organizations of scale. With Power Video Marketing Directors can monitor all videos: from a focused group to a team of 2500, there is no limit to how widely video can be adopted at your organization.
Did you know that 78% of customers choose lenders that respond to their inquiry first? That’s almost 4 of 5 leads that you can win by simply responding faster than your competitors.
Top of Mind’s Surefire Power Messaging feature gives you the speed you need to close more leads with customizations for connecting with your prospects instantly.
For loan originators, the process of manually developing and deploying marketing content is next to impossible. The majority of their focus is devoted to the many different requirements of the loan origination process, leaving no time to nurture relationships with former or potential clients.
Surefire Content automatically builds out personalized, creative content that goes far beyond the reach of generic postcards, emails, text messages and flyers, requiring little time from your busy day to make a huge impact on your mortgage marketing efforts.
Top of Mind Networks has you covered. You focus on closing loans and we’ll help you build the right tech stack that works for you. We’ve been navigating the FinTech world since before it was a buzzword and we’d love to help you blaze your trail.
Are you hoping that your lenders will remember you a year or even five years post closing? The Client for Life Workflow in Surefire CRM allows you to continuously engage with your borrowers through a perfectly balanced multi-channel marketing campaign. With interactive media, timely thoughtful greetings, text messaging, printed postcards with award-winning imagery, and personalized post-close gifts, your clients will remember your company for years to come.
Stop spending hours preparing your call list and spend minutes making the calls instead. Power Calls lets you queue and dial a series of borrowers at the click of a button, and leave pre-recorded voicemails while you dial the next number. Make every minute count with Power Calls.
Top of Mind has the experts that can perform the common tasks that can give you time back every single day. From fully administrating your marketing, acting as your CMO, to performing occasional helpful tasks (think data clean-up or consolidating borrower lists), our team can lend a helping hand. Or two. Or ten. You get the picture.
Get instant access to tried-and-true mortgage marketing strategies and guides with Mortgage Marketing University.
See how Surefire effortlessly develops content tailored to your brand. Sign up for a free look book today.
You have what it takes to be a top mortgage lender and Surefire has what it takes to get you there. Learn How!
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