Black Knight Inc.’s (“Black Knight”) Surefire CRM and mortgage marketing engine is helping hundreds of lenders manage the entire customer journey− from lead to close. The platform provides mortgage marketing teams with out-of-the-box technology designed to handle marketing outreach through custom automation, lead nurturing, in-process communication and post-close workflows.
The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform. With that in mind, we will focus on driving marketing performance without adding additional budget or tools across three key areas:
- Search Engine Optimization
- Lead Generation
- Lead Management
When you consider the borrower journey, starting at the top of the sales funnel is the best way to kick this off. After all, we’ve all heard the term “traffic is king,” and boosting traffic to your website and landing pages is the key here. This portion will help many marketers who are still looking for tips on generating additional traffic and boosting search engine results pages (SERPs). Let’s start with Search Engine Optimization.
Click here to download eBook: Key Strategies to Generating More Leads Without Adding Additional Tools and Marketing Spend