With Surefire’s automated, bilingual marketing support throughout the entire customer lifecycle, FEMBi’s consumer direct lenders have significantly increased market reach — so much so that the company increases headcount by 35% in the second half of 2020 alone!

This case study includes:

• • • Co-branded Spanish-language materials for consumer direct marketing
    • Using a mortgage CRM to centralize marketing across teams
    • Marketing support throughout the customer lifecycle