With Surefire’s automated, bilingual marketing support throughout the entire customer lifecycle, FEMBi’s consumer direct lenders have significantly increased market reach — so much so that the company increases headcount by 35% in the second half of 2020 alone!
This case study includes:
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- Co-branded Spanish-language materials for consumer direct marketing
- Using a mortgage CRM to centralize marketing across teams
- Marketing support throughout the customer lifecycle
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