June Executive Chat: Don’t Solve the “Do More With Less” Equation on Your Own

How do you do more with less? It may sound like a rhetorical question, but for business leaders it’s a mathematical equation that must be solved again and again in response to an ever-changing set of variables.

Right now, many of you are fielding more refi business than your processing and underwriting teams can handle. You could hire aggressively for the short term, or you could look for ways to streamline operations so you can do more with less. Social distancing mandates have sidelined your spring open house season. You could downgrade your purchase forecast for the quarter, or you could find alternative ways to engage your referral partners and drive applications.

We are constantly devising ways to solve lenders’ challenges on the mortgage marketing front. When we started working with SecurityNational, the company’s 500-plus loan originators were each running their own marketing programs. They piloted Surefire CRM as an experiment in doing more with less: could administrative-led marketing really be as effective as letting boots-on-the-ground originators run their own campaigns?

In a word, yes. We’ve helped SecurityNational deliver 10 times the customer reach with 10 times fewer resources — all while seeing email open rates shoot up to 30% and bounce and spam rates fall to below 1%.

You don’t have to solve the “do more with less” equation on your own. We want to delight every Top of Mind customer with the kind of inarguable success SecurityNational has enjoyed. Need advice on how to effectively centralize your marketing processes? We can help. Wondering how our dozens of custom and API integrations can better connect your marketing efforts with the rest of your tech stack? Let’s talk.

Kind regards,

Bill Hayes
CEO, Top of Mind Networks