5 Step Guide to Better Mortgage Marketing Results in 2021
Jan 06, 2021As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
Community Lenders See Clients Return Again (and Again and Again) with Top of Mind
Dec 23, 2020Our Client for Life Workflow has helped Buford Finance and Mortgage pull in nearly $43 million in additional volume from repeat business.
3 Reasons to Use Facebook Ads for Leads
Dec 16, 2020Finding mortgage leads that convert to borrowers isn't easy. Facebook ads help loan officers capture the leads they need efficiently and effectively.
How Mortgage Marketing Postcards Can Help Your Business
Dec 07, 2020Sending mortgage marketing postcards via the postal service may seem antiquated to many; however, that’s exactly why you should be sending them.
Tools and Tactics to Help You Get Quality Mortgage Leads
Dec 01, 2020Quality mortgage leads can be a hard thing to acquire. Rate shoppers are a dime a dozen and, they can be pretty fickle, even with the best of intentions.
How Will Mortgage Compliance Impact Your Business in 2021?
Nov 20, 2020While all mortgage compliance is important, some rules command more attention at different times. Here are a few compliance leaders to watch in 2021.
Does Your CRM Add to the Experience of Working With Your Company?
Nov 17, 2020Invest in a mortgage CRM that marries great technology and great content to see why experience matters.
Tips for Successful Mortgage Email Campaigns in 2021
Nov 13, 2020Successful mortgage email campaigns in 2021 may look a lot like those in previous years, but you’ll want to remember these important lessons from 2020.
Why Do Top Experts Use Mortgage Marketing Automation?
Nov 13, 2020Highly successful loan officers often have different styles, yet one thing is typically common amongst them – they employ mortgage marketing automation.
When Evaluating Mortgage CRMs, Experience Matters
Nov 11, 2020When we ask our mortgage lender customers why they continue to prefer Surefire CRM, here’s what they tell us.