Success Metrics of Mortgage Marketing
Oct 19, 2021Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.
Steps to Becoming the Best Mortgage Broker
Oct 06, 2021There can be many steps to becoming a mortgage broker, and if you also want to be the best, each step is progressively more important.
Facebook Leads: 3 Steps for Mortgage Brokers to Attract and Convert
Sep 27, 2021Facebook leads can grow a mortgage broker’s prospect list, but that’s just the first step. It’s what comes next that will sustain your business over time.
Using a Customer Focused Marketing Strategy to Attract and Retain Clients
Sep 27, 2021Using a customer focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan.
5 Times Mortgage Mass Text Messaging is OK
Aug 30, 2021Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
5 Things to Consider Before Buying Mortgage Leads
Aug 30, 2021Before buying mortgage leads, consider where they're coming from and if they're worth their salt.
Marketing Automation Helps Lenders Provide a Better Experience to Veterans
Aug 23, 2021Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have the honor of working with.
The Wholesale Mortgage Software You Need to Grow
Aug 23, 2021Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
The Top 5 Questions to Ask During Lead Qualification
Aug 06, 2021Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately, a new application.
6 Ways to Implement Customer Marketing in the Mortgage Industry
Aug 06, 2021Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.