As mortgage lenders field the tsunami of refi volume that has accompanied record-low interest rates, loan originators are struggling to…
Centralize your marketing using Surefire CRM's admin-driven mortgage marketing model.
Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation…
SEO for banks is vital. Ranking in local search results is the first step in mortgage lead generation and sets…
Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include…
Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here…
Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s…
Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.
Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance,…