Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.
There can be many steps to becoming a mortgage broker, and if you also want to be the best, each…
Facebook leads can grow a mortgage broker’s prospect list, but that’s just the first step. It’s what comes next that…
Using a customer focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or…
Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here…
Before buying mortgage leads, consider where they're coming from and if they're worth their salt.
Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have…
Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately,…
Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.