Prospering as a Loan Officer in a Recession
Aug 08, 2022Loan officers have plenty of challenges during economic downturns. Purchase business slows, and fierce competition for referrals increases.
Mortgage Memes in a Rising Rate Environment
Aug 03, 2022Mortgage memes are a popular tool for loan officers and mortgage brokers who use social media for mortgage lead generation. Because memes typically include an element of humor, it’s easy to understand their role when things are going well.
Integration Partner Spotlight: Mobility Market Intelligence (MMI)
Aug 02, 2022Lenders need referral partners to funnel them new leads. The integration with Surefire and MMI helps alleviate lenders’ recruiting challenges by empowering them with a comprehensive turnkey solution for engaging real estate agents, brokers and loan originators at scale to grow business.
Beat the Billboard Guys with Cost‑Effective Mortgage Marketing Tools and Strategies
Aug 01, 2022With the right mortgage marketing tactics and tools, you can beat the billboard guys more often, while creating additional space in your day to deliver consultative, value-rich service that wins leads and earns referrals.
Attract Leads to Your Mortgage or Real Estate Site
Jul 25, 2022Just like a mind, a website is a terrible thing to waste. A website is no help to anyone if it can’t be visited, used or fulfill its purpose.
Real Estate Agent Relationships for Mortgage Pros
Jul 07, 2022Real Estate Agent relationships are a top source of leads for mortgage bankers and brokers. Teaming up to create mutual benefits should be your go-to approach.
Surviving Rising Rates: Tactics to Stay Relevant in a Rising Rate Environment
Jul 05, 2022How can lenders stay relevant and profitable in a rapidly rising rate environment? Those that will come out on top will not only have a clear picture of where the market is going but will also have the tools and strategies to promote mortgage loan products and services in ways
Integration Partner Spotlight: SimpleNexus
Jul 01, 2022Connecting Surefire CRM and the SimpleNexus point-of-sale (POS) platform offers lenders a measurable return on their tech stack investment by reducing turn times and guiding borrowers through each stage of the homebuying process.
Responding Quickly Is the First Step to a Closed Deal
Jun 28, 2022Speed to lead can make all the difference in getting a mortgage app. Backing up a fast response with stellar mortgage content can close the deal.
A Complete Guide to Credit Union Mortgage Marketing
Jun 23, 2022Creating a strong credit union marketing program that includes eye-catching mortgage marketing content should be a priority for credit union leaders.