MORTGAGE MARKETING ESSENTIALS: Lead Generation 101
Apr 17, 2023Looking to improve your mortgage lead generation strategy? Check out our latest article on essential tactics and technologies to help you succeed in today's challenging housing market.
Generating Thousands of Leads a Month on a Lead-Buying Budget of Zero
Mar 17, 2023In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management
Mar 15, 2023A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Overcoming Pain Points in Mortgage Loan Officer Recruiting
Mar 02, 2023Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.
Performance Marketing for Mortgage Lenders
Feb 27, 2023One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an absolute standpoint. Quarterly comparisons can only tell you so much — and while benchmark comparisons to other institutions can give a more holistic view of a lender’s marketing performance within
Tools to Help Increase Mortgage Lead Generation
Feb 23, 2023In the world of mortgage lending, generating quality leads is critical to success. But with so many options available, it can be challenging to know where to focus your efforts. In this blog post, we explore five essential tools that can help take your mortgage lead generation to the next
Black Knight takes home three Platinum AVA Digital Awards in 2023
Feb 18, 2023Black Knight takes home three Platinum AVA Digital Awards in 2023 for excellence in video marketing content. Recognized for its powerful Surefire customer relationship management (CRM) platform and mortgage marketing engine.
Optimize Your Mortgage Pull-Through Rate with the Right Mortgage CRM
Feb 12, 2023Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
3 Tips to Help Retail Mortgage Lenders Increase Inbound Leads
Feb 10, 2023To keep a balanced pipeline, every retail mortgage lender must maintain a steady stream of inbound leads with prospects ready to act.
5-Step Guide to Better Mortgage Marketing Results in 2023
Feb 06, 2023As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.