Embracing Marketing Automation to Drive Speed and Engagement for Consumer Direct Lenders
Mar 11, 2021Consumer direct lenders choose Surefire CRM for marketing automation to develop custom communications for both prospective and current customers.
Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers
Mar 11, 2021The Surefire Lookbook is a new recruiting tool to attract mortgage sales talent and improve employee retention.
Developing an Omnichannel Marketing Strategy to Help Retail Mortgage Lenders Find, Win and Retain Borrowers
Mar 08, 2021Omnichannel marketing works extremely well when it is deployed inside a mortgage-centered marketing CRM like Surefire.
6 Digital Content Tips for More Effective Financial Services Marketing
Mar 08, 2021Financial services marketing is best when it fully embraces digital channels, where many standard rules still apply. Make yours great with these six tips.
Can Loan Comparison Calculators Help Borrowers Find the Right Loan?
Mar 04, 2021Mortgage loan comparison calculators can be used to help prospective borrowers select the best loan option for their needs.
Top of Mind Selected for HousingWire’s 2021 Tech100 List of Most Innovative Companies in Mortgage Technology
Mar 03, 2021Top of Mind is recognized as one of the most innovative technology companies serving the mortgage and real estate industries.
6 Mortgage Marketing Tips to Help Your Business Soar
Mar 02, 2021It's time to take your mortgage marketing strategy up a notch. Use these mortgage marketing tips to make your business soar.
3 Ways Mortgage Marketing Content Can Set You Apart
Mar 02, 2021Mortgage marketing content on interest rates will garner leads, but at a higher cost to your margins. Using the right content can change that.
Surefireside Chats: Ian Nixon, Essex Mortgage
Feb 26, 2021In this episode of Surefireside Chats, hear from top mortgage marketing leader, Ian Nixon of Essex Mortgage.
Mortgage Refinance Data Poll
Feb 26, 2021Mortgage marketing tech supported record-setting refi volumes in 2020. Here's how mortgage CRMs can handle projected record purchase volumes in 2021.