Social Media Marketing Tools That Help Loan Officers Maximize Their Online Presence
May 28, 2021Use these social media marketing tools to engage with homebuyers and referral partners like a pro.
5 Key Strategies to Attracting First-Time Homebuyers
May 28, 2021Attracting first-time homebuyers will be crucial in the purchase market. Use these strategies to find and win clients for life.
Mortgage Closing Gifts Fill Your Pipeline
May 26, 2021Closing gifts are a kind gesture a lender can give to their customers come post-close to thank them for their business. Choosing the right gift is crucial when building a client for life.
The Trending Mind: Make It Personal
May 25, 2021The Surefire Retention Center is solving the problem of notoriously low customer retention rates mortgage lenders have faced for too long.
Surefire Creative | A Standalone Marketing Resource for Mortgage Lenders
May 25, 2021Surefire Creative is now available as a standalone option for mortgage lenders looking to add award-winning content to their business strategy.
The Top 5 Features That Make a Great Interactive Mortgage Calculator
May 21, 2021Interactive mortgage calculators educate buyers and refinance prospects. Great calculators should do more than just math; they should be motivational too.
Direct Mail Enjoys Resurgence in Omnichannel Mortgage Marketing
May 21, 2021Direct mail flyers and postcards for mortgage bankers and brokers are still an effective way of sourcing new and repeat mortgage business.
May Executive Chat: Finding Balance
May 20, 2021The Top of Mind team is dedicated to finding best practices for mortgage marketing professionals that yield results from day one.
The Trending Mind Editor's Cut | LendingPad
May 19, 2021In an industry where the integrated tech stack is crucial, Surefire and LendingPad are bettering the daily lives of loan officers.
Social Media Marketing Posts Loan Officers Can Use to Generate Leads
May 19, 2021Social media marketing posts that generate mortgage leads earn engagement by inviting interaction and starting conversations.