June Executive Chat: Elephants in the Room
Jun 24, 2021The Top of Mind team is dedicated to finding best practices for mortgage marketing professionals that yield results from day one.
Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?
Jun 22, 2021As GDPR and CCPA legislation becomes commonplace and third-party cookie support expires at the end of this year, the data collection landscape is changing quickly. Mortgage marketers are starting to rethink how they capture data to balance the requirements for creating a personalized homebuyer experience with new data privacy requirements.
Marketing in Spanish and Beyond: How Loan Officers Connect With the Hispanic Market
Jun 14, 2021Marketing in Spanish is one way loan officers can connect with the Hispanic market. Here’s why that’s important and how you can begin today.
Functions Mortgage Professionals Need in Their CRM Dashboard
Jun 14, 2021A mortgage CRM dashboard should be rife with all the information today’s loan officer needs at their fingertips all day and every day.
University Federal Credit Union Case Study
Jun 14, 2021University Federal Credit Union uses Surefire's email marketing for credit unions to create a memorable borrower experience.
Are You Sharing Milestones Between Surefire CRM and Your Floify Mortgage POS?
Jun 04, 2021Surefire CRM and Floify work in tandem to deliver more loans that close with rule-based workflows and best-of-breed communications.
5 Ways to Take Loan Officer Landing Pages From Good to Great
Jun 03, 2021Loan officer landing pages must stand out in the digital landscape to capture quality mortgage leads. Here are 5 tips for taking yours from good to great.
The Trending Mind Live | Sales Boomerang
Jun 02, 2021Watch Sales Boomerang and Surefire as they uncover the secrets to retaining clients for life with opportunity alerts.
The Trending Mind Editor's Cut: Sales Boomerang
Jun 02, 2021Sales Boomerang and Surefire help mortgage lenders uncover and win business opportunities with existing customers.
Ryan Minard Honored as 2021 HousingWire Rising Star
Jun 02, 2021Ryan Minard has been honored as a 2021 HousingWire Rising Star for his commitment and effectiveness as a customer success champion.