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June Executive Chat: Elephants in the Room

The Top of Mind team is dedicated to finding best practices for mortgage marketing professionals that yield results from day…

3 years ago

Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?

As GDPR and CCPA legislation becomes commonplace and third-party cookie support expires at the end of this year, the data…

3 years ago

Marketing in Spanish and Beyond: How Loan Officers Connect With the Hispanic Market

Marketing in Spanish is one way loan officers can connect with the Hispanic market. Here’s why that’s important and how…

3 years ago

Functions Mortgage Professionals Need in Their CRM Dashboard

A mortgage CRM dashboard should be rife with all the information today’s loan officer needs at their fingertips all day…

3 years ago

University Federal Credit Union Case Study

University Federal Credit Union uses Surefire's email marketing for credit unions to create a memorable borrower experience.

3 years ago

Are You Sharing Milestones Between Surefire CRM and Your Floify Mortgage POS?

Surefire CRM and Floify work in tandem to deliver more loans that close with rule-based workflows and best-of-breed communications.

3 years ago

5 Ways to Take Loan Officer Landing Pages From Good to Great

Loan officer landing pages must stand out in the digital landscape to capture quality mortgage leads. Here are 5 tips…

3 years ago

The Trending Mind Live | Sales Boomerang

Watch Sales Boomerang and Surefire as they uncover the secrets to retaining clients for life with opportunity alerts.

3 years ago

The Trending Mind Editor’s Cut: Sales Boomerang

Sales Boomerang and Surefire help mortgage lenders uncover and win business opportunities with existing customers.

3 years ago

Top of Mind Networks Director of Customer Growth Ryan Minard Honored as 2021 HousingWire Rising Star

Ryan Minard has been honored as a 2021 HousingWire Rising Star for his commitment and effectiveness as a customer success…

3 years ago