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Black Knight, Inc. a leading provider of integrated software, data and analytics solutions, reports that its Surefire customer relationship management (CRM) platform and marketing engine was honored by the AVA Digital Awards program. Now in its 16th year, the AVA Digital Awards program recognizes excellence in digital communications.
My Mortgage Monitor, a marketing video available in the Surefire creative content library, earned Platinum AVA Digital Awards in three categories: web animation, interactive web capabilities and educational short-form web video. Leveraging Surefire integrations with multiple listing services (MLS) and lenders’ loan software, My Mortgage Monitor videos automatically generate customized overviews of recipients’ home value and loan terms, such as interest rate and loan balance, to make custom mortgage recommendations.
Interactive calculators at the end of the video prompt borrowers to engage with a loan officer and explore financing opportunities such as shortening their loan term or dropping private mortgage insurance. Because My Mortgage Monitor videos and landing pages are generated automatically by Surefire, lenders can share the high-touch collateral with consumers via any marketing channel as part of a larger retention campaign or on a one-off basis.
Black Knight also received an honorable mention in the short-form web video category for a submission entitled The Truth about Interest Rates. This animation helps contextualize today’s higher interest rates by providing a historical look at how interest rates have fluctuated over time.
Brand competition for consumers’ attention is fierce, which underscores the importance of quality marketing that captures interest. Surefire creative content, such as the My Mortgage Monitor video, enables lenders to nurture leads and legacy relationships with a vast library of personalized, engaging marketing materials that educate, elicit joy and provide value.
About Black Knight
Black Knight, Inc. (NYSE:BKI) is an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. Businesses leverage our robust, integrated solutions across the entire homeownership life cycle to help retain existing customers, gain new customers, mitigate risk and operate more effectively.
Our clients rely on our proven, comprehensive, scalable products and our unwavering commitment to delivering superior client support to achieve their strategic goals and better serving their customers. For more information on Black Knight, please visit www.blackknightinc.com/.
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