Service Details
Curing the Leaky Bucket Syndrome for the Mortgage Industry
Increased competition has made acquiring new borrowers more difficult (and expensive) than ever. Many lenders have resorted to purchasing expensive internet leads as a way to keep their pipelines full.
Fact: It can cost up to twelve times more to attract a new client than to retain an existing one.
Enter what is commonly referred to as the Leaky Bucket Syndrome. Envision your borrower database as a bucket. The majority of your time, money and energy should go toward keeping that bucket as full as possible. But what happens to a lot of mortgage professionals is that they're so focused on attracting new borrowers they lose track of their existing ones! And those precious customers begin dripping out the bottom of the bucket and into the buckets of their competitors.
Fact: A loyal client is more likely to buy than a new client - and is less price sensitive than bargain shoppers.
The Top of Mind Networks CRM solution is designed to deepen your relationship with clients long after the closing has passed. How powerful would it be to your business if Top of Mind Networks delivered the following CRM components while your staff concentrates on servicing its existing pipeline?
- Professional closing gift
- "Thank You" card to borrower
- "Thank You" letter to industry parnter involved in the transaction
- Client Satisfaction Survey
- Borrower Online Access to Crucial Closing Docs
- Reminder to File for Homestead Exemption
- Reminder to Supply Tax Advisor with Settlement Statement
- Anniversary Cards
- Birthday Cards
- Referral Generation Correspondences
- "Thought of You" News Clippings
- Cross-Selling Correspondences
Before too long, we'll have plugged all the holes in that leaky bucket of yours. And you'll end up with another problem - trying to find a bigger bucket to fit all those new customers.
To schedule a live demo of our solution, please click here.
Are You an Internet Lead Junkie?
If so, you're fully aware of how fickle these shoppers can be. The Top of Mind Networks CRM program can help you turn these borrowers into loyal customers who love you and will refer other customers. Imagine a truly referral-based business - it's the ultimate prescription for the Internet Lead Junkie.
Win More Realtor Business
Our CRM program includes powerful co-branding elements that keep your industry partners (such as Realtors) "top of mind" with the borrower. We'll even send weekly updates that will keep you in touch with your Realtor network. Be sure to schedule a live demo for details on this exciting component of our program!