Video Tutorial – Surefire’s Refinance Prospect Campaign
May 2, 2012 by markgreen · 2 Comments
This 10-minute tutorial will demonstrate:
1) A brief overview of Surefire’s new Refinance Prospect Campaign
2) How to add a new contact into Surefire and add the contact into the appropriate campaign in just a few clicks.
3) How to use your Surefire Calendar to make “Power Calls” and deepen relationships with prospects
How to Implement Surefire’s New LO to Realtor Email Initiative
This 33 minute Surefire System Training covers the process of segmenting your database and deploying timely email content to Realtor Partners. Please allow this video approximately 40 seconds to fully come into focus. You’ll find HD and Full Screen Buttons in the lower right. More videos like this are available at Top of Mind TV.
Training Replay – Adding Purchase Prospects to Surefire Campaign
March 23, 2012 by markgreen · Leave a Comment
Recorded on March 23, 2012. This 10 minute training covered:
- Adding a new contact into Surefire
- Assigning that contact into a the appropriate Campaign
- The Surefire Library and “Power Calls”
Sorry if the audio and the video is out of sync… it was when I viewed it.
That’s a GoToWebinar issue if so – a bit annoying but the training still should be valuable for you. Have a great weekend!
How to Blow Up Your Phones Today Using Surefire
Sorry, but I flailed for the first couple minutes of this webinar because I am a moron. Wasn’t showing my screen.
Please see a few notes from today’s training underneath the video.
Notes:
1) So far more than 50 of you have replicated this technique. Some of you have shared your successes with me. Thank you, and please keep them coming. One way to share your success stories is to comment on this blog article (below). Thank you!
2) After sending your email blast, you can get an idea as to who is viewing it… in real time. On the right hand nav bar, scroll down until you see “Email Blast Report”. When you drill down into that area of Surefire, you’ll see who opened and viewed the email. Please know – this is not going to be 100% accurate… I can explain why in another blog post sometime. My point here is that if you decide to “call behind” your email campaign, you might want to prioritize the readers who you know interacted with the email.
3) Caleb’s success – and yours – is directly tied to the trust level you’ve instilled with your database over your career. If you’re a novice database marketer, that’s okay, but there’s no better time to raise your game than TODAY. Get your database cleaned up. Let us help you get it uploaded into Surefire. Let’s get fired up and start implementing right now. Who’s in?????
Thanks again to Caleb LeGrand for letting me share his success.
Thanks to Toni Flory for being my guinea pig for today’s training.
Thanks to all of you – our clients – for making this possible.
Live Tutorial – How To Build Free Single Property Websites
February 8, 2011 by markgreen · 2 Comments
Tutorial Below:
This 6-minute tutorial walks you through how to build a nice, clean Single Property Website using our Lenderama Website Platform. Please turn your speakers up to full volume – sorry for the poor audio quality:
Note: We had some technical difficulties during our live webinar and I think this 6 minute video David recorded will be more useful than the 45 minute webinar we conducted last week. The audio is not particularly great though and we do apologize – and will be re-recording the video when…
Note #2: … we launch the new platform in May 2011. Our new platform is going to make the process even easier – plus we’ll be adding a bunch of social media and syndication tools.
Note #3: You must have a Lenderama website (free upgrade available to all Top of Mind “Surefire” clients) in order to build Single Property Websites. If you do not have a Lenderama website, you can register for yours here: http://topofmind.lenderama.com/register
Innovation Alert – Top of Mind Introduces its New Realtor Presentation Books
January 20, 2011 by markgreen · 2 Comments
This is an encore performance of our incredibly popular webinar featuring your newest Top of Mind Innovation.
Date: Monday, January 31st
Time: 3pm EST, 2pm CST, 12 noon PST
During this 45-minute training, Mark Green will teach you:
1) How the ‘Real Estate Battlefield” has changed over the past five years – and what you can do to help your Realtor partners win.
2) How to differentiate yourself using Surefire and your new Realtor Presentation Books.
3) What Top of Mind has cooking and how it will change the game for you in early 2011.
Mortgage Blogging 101 Presentation From MRev SF
May 12, 2010 by Mark Madsen · Leave a Comment
I just got back from Mortgage Revolution SF, where Naomi Trower and I gave a presentation on Social Media and Blogging Basics.
Since Top of Mind Networks and I are in the process of building a comprehensive Mortgage Blogging Tutorial Page on Lenderama.com, I thought I’d share the Slide Show from MRev.
We’ll actually breeze through a few of these key points in tomorrow’s weekly Mortgage Blogging webinar.
Mortgage Blog Content Project – Webinar Tues, May 4
April 29, 2010 by Mark Madsen · 4 Comments
We launched a little mortgage content project about 6 weeks ago for the purpose of helping busy loan officers work together on developing a solid foundation of core information to populate into new blogs.
Basically, everyone submitted a few articles to the cause, and we did the heavy lifting of organizing and editing.
I sincerely want to thank everyone for your participation, as well as patience as we’ve worked on completing the project.
Well, we’re finally done, and it’s time to start giving everyone their new sites.
As these sites start to go live, we’ll update this post with some links and examples.
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Game Plan:
1. All Mortgage Blogs will be assigned and populated over the next week by Mark Madsen and Top of Mind.
2. You’ll be receiving your login information via email, which will take you to a www.DOMAIN.lenderama.com site.
3. Separate instructions for getting started with links to our basic tutorials within this site will be emailed by Monday. More tutorials to follow as this project progresses.
>> Mortgage Blogging 101 Tutorials Page
4. Our first intro Webinar will be Tuesday, May 4 @ 3:30 EST –
5. After the webinar, you’ll be given instructions on how to change your URL address from www.DOMAIN.lenderama.com to your own unique www.joeloanofficer.com domain.
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Overview Of Webinar:
We actually have several similar webinars scheduled throughout May and June which will be dedicated to teaching new Mortgage Bloggers all of the essential skills needed to effectively run a successful blog.
This Tuesday we will focus on some of the most basic tasks of getting started on a WordPress blog.
>> Mortgage Blogging 101 Tutorials Page
Other basic topics that will be covered during Tuesday courses will include:
- Getting a Gravatar account
- Logging in to WordPress
- Navigating the WordPress Dashboard
- First steps in setting up a new blog
- Page vs Post
- Categories vs Tags
- HTML and Visual Editor
- Designing a content schedule
- Understanding the architecture of a blog
- Important components of a Mortgage Blog
There is no cost, and we’re not trying to create a database marketing list.
Holding group webinars is simply the most efficient way of putting several hundred new mortgage bloggers online in the shortest amount of time.
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Webinar Info:
Register: CLICK HERE
Time: 3:30 Eastern Standard Time
Day: Tuesday, May 4
Duration: 30 min of focused content, and then 90 minutes of Q&A
Background Info On Mortgage Blog Project: CLICK HERE
Surefire 2.0 Live Training – Weekdays at 4pm EST 1pm PST
April 15, 2010 by markgreen · Leave a Comment
We’re very excited to have officially released the Early Adopter version of our new Surefire 2.0 interface. We know this transition is going to be easier on some folks than others and we are here to help! Here’s the action plan:
1) Every day at 4pm EST, 1pm PSTwe’ll be holding a live Surefire 2.0 Training and Troubleshooting Session. Instead of making everyone jump through hoops with GoToWebinar registration pages for every session, we’re going to post the Webinar Training link right here on the Top of Mind Blog each day 15 minutes before the training begins.
CRITICAL NOTE: We’ll be limited to 200 attendees on these training calls.
CRITICAL NOTE #2: To Participate, Please Go To the Top of Mind Blog at 4pm EST and follow the instructions
If we find that more than 200 people are trying to attend our Training Sessions, we’ll make adjustments accordingly.
2) We’ve added a link to the old Surefire client login for those of you who would like to gradually move toward the new system.
3) We want to hear from you with any bugs or improvements you need to see. The best way to address them is by emailing Sherwood Lawrence at slawrence at topofmind dot com or calling the office at 404-943-9910 x117.
Thank you for the positive – and even the not-so-positive feedback!
We are working around the clock and will be making constant improvements.
Be Where The Buyers Are – Write On High Traffic Real Estate Blogs
January 5, 2010 by Mark Madsen · 3 Comments
Most borrowers starting their home buying related research online generally end up landing on a real estate agent’s top ranking blog or web site.
If you’re in the purchase business game, it makes perfect sense to partner with agents that have high traffic sites which attract your target audience (Buyers).
My Las Vegas mortgage relationship-based business model had a slight set back in 2007 when the local market took a small turn for the worse.
Basically, all of my loyal agents ended up having to find new jobs, and the equity in my past clients’ properties disappeared.
While struggling to research new options, I realized that one of my close friends and Las Vegas agents was actually thriving as a result of his online presence.
Since we had already been working together on his sites for a couple of years, I decided to put all of my eggs in the online basket and go where the buyers were…. The Internet.
Over the course of several years, we chased shiny objects, built a real estate social network, launched some niche FHA and Property Management blogs and scraped our knees along the way.
However, the one thing we could always count on was that thousands of potential buyers were finding us in the search engines every month.
In our online evolution, we realized that the key to our success was getting found in the search engines at the precise moment our target audience was ready to make a buying decision.
In order to maintain those high traffic search rankings we have to invest several hours writing content and building links.
The Result -
Thousands of unique visitors a month searching for homes and reading about the mortgage or real estate process on our blogs.
How Does That Traffic Convert?
Well, it depends on how soon these buyers need to close on a property. Our typical sales cycle is about 4-8 months from the time someone lands on a real estate blog and then closes on a property.
Either way, the agents are busy closing transactions every month that are 100% generated from web traffic.
Keep in mind, these buyers aren’t typical Internet leads that get duped into filling out an online web form which generates hundreds of solicitation calls.
Instead, the people contacting us as a result of finding us online and reading our blogs are more informed and feel a sense of trust.
In essence, by providing valuable educational content on your agent’s site, potential buyers build a relationship with you before they’ve even made that initial phone call.
Main Point:
If you’re in the purchase money game, then the most efficient use of your time online is to contribute some mortgage related content to a local high traffic real estate blog.
Benefit To Contributing Loan Officer:
Get in front of the agent and their clients on a regular basis.
Benefit To Real Estate Agent:
Targeted content, and a lot of it, will attract buyers online that are in their final stages of making a decision to move forward with a home purchase.
Content, Traffic and Links are the three things that a social media savvy agent care more about than anything else.
Benefit To Client:
Education and empowerment. You may say that you’ve got great service and you’re a consumer advocate, but borrowers expect us to earn their trust and respect these days.
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I have the replay of a 60 minute webinar / interview about this strategy posted here:
Partnering With Social Media Savvy Agents Online
This isn’t a secret system with some hidden agenda we’re selling. The reality is that very few originators will actually follow through with this.
The few that do will make powerful online networking partners.
As my friend Eric Blackwell says: Search Engine Marketing is a team sport.
Either way, it’s gonna take a strong army of mortgage professionals working together for a common goal if we want to bring some honor back to our industry in 2010.
