Top of Mind Networks

Lenderama Content Project

Lenderama was born out of a passion to help loan originators and other industry professionals improve their service to their customers. It was this vision that inspired the launch of Lenderama.com in January 2005, officially making it the first blog to cover the mortgage industry. This original vision for Lenderama made it the perfect platform for Top of Mind to use to launch our Lenderama Website Platform.

To ensure this website platform lived up to the Lenderama name, we knew above all else the content would have to be stellar. Thus began the Lenderama Content Project. With the help of industry SEO/web guru Mark Madsen, we brought together some of the sharpest originators in the field, each tasked to write about their own specific area of expertise. Some of these originators are Top of Mind clients, some are not. Some are consistent Lenderama blog contributors, some are not. But all the same, there are a lot of heavy hitter names on this contributor list and this page is dedicated to giving credit where credit is due, thanking each person for making our website content the absolute best in the industry.

Note: The Lenderama content project actually took place back in 2010, so this article giving credit to our contributors is loooooooong overdo.

Contributor Bio Pages Contributed
Mark Madsen
mortgagedaily.tv/mark-madsen/
Mark is a licensed Las Vegas real estate professional and has   been listed multiple times in National Mortgage Professional Magazine as a Top 40 Under 40.As an owner and author on an expansive list of nationally recognized industry web sites, Mark has been publishing articles online about   homeownership education since 2005. Mark is also the co-founder of the   nonprofit Mortgage Revolution movement that raised $50,000 for charity in   2010.
  • Main Contributor, authored many pages himself, and compiled and organized everyone else’s articles
Andy Radke
findyouahomeloan.com
Andy is a mortgage professional out of Boise, ID, and is an experienced in all aspects of home financing. Andy specializes in helping home owners and buyers avoid or overcome obstacles to home ownership.
Bill Sohan
bestfhalender.com
Bill is an originator out of Glen Burnie, MD and prides himself on having the experience and   professionalism to help his clients find the mortgage product that best suits their situation. Bill is considered an expert in FHA mortgage lending.
Bob Rutledge
bobrutledge.com
As a mortgage lender in St. Louis, MO Bob specializes in FHA mortgages and helping first time home buyers purchase their first home.
Brad Yzermans
homeloanartist.com
Brad is an experienced mortgage professional out of Fairfield, CA, first-time home buyer coach, financial author, and avid golfer. Brad attributes his success to three core principles: know your lending guidelines, understand the credit scoring model, and stay focused on helping home buyers and real estate agents adapt to the changes in our industry.
Cindy Small
thinkbigcallsmall.com
Cynthia is a mortgage lender serving all of Northern VA and specializes in FHA 203(k) Rehab loans and USDA Rural Housing loans.
David  Krushinsky
dkhomeloans.com
David is passionate about helping his clients finance their homes and drives nearly 100% of his Phoenix, AZ area business from referrals from satisfied clients.
Derek Egeberg
TheApprovalCoach.com
Derek is a Senior Loan Officer and CMPS graduate out of Yuma, AZ and specializes in Helping first time home buyers. Derek is also passionate about helping educate current homeowners on the “New Rules of Equity Management” and “How to Manage Your Mortgage to Create Wealth”.
Doug Adamczyk
mortgagesbydoug.com
Doug specializes in the proper and responsible use of debt in order to create wealth. Doug operates his mortgage business out of Medina, OH and is driven by strong business ethics and the belief that each and every relationship is built on trust.
Eddie Stephen
fortcollinsmortgagerates.net
Eddie is a mortgage originator specializing in the Northern Colorado area. His Expertise in USDA Rural Development Loans has been a key factor to his success.
Fred Chamberlin
eugeneloanguy.com
Fred is a senior mortgage consultant out of Eugene, OR. Fred is a Vietnam era veteran and specializes in Government Lending Products.
Gerald Santoro
mortgagedaily.tv/author/gsantoro
Senior Home Loan Consultant since 1993, providing real estate financing for clients across the country. Conventional, FHA, 203K, USDA, VA, and Reverse Mortgage Loans for purchase or refinance.
Jackie Toppin
jackietoppin.com
Anchorage, AK mortgage banker, Jackie Toppin has helped over 5000 families successfully finance their homes. Her experience has enabled numerous clients to locate hard to find down payment funds, helped them solve credit issues, and assisted them in determining “How much home they can afford.”
Jason Klaskin
pahomegroup.com
Jason is a mortgage professional located in Harleysville, PA, a Montgomery County suburb of Philadelphia. He specializes in first time home buyer loans and education, as well as in FHA Loans.
Jeff Mifsud
mortgagedaily.tv/author/jmifsud/
Jeff is an industry educator and publishes a monthly newsletter for Mortgage Loan Officers called The FHA Originator. He is a former FHA Direct Endorsed Underwriter trained by HUD and was successful FHA originator in MI for over 15 years. A featured FHA expert and national speaker for some of the mortgage industry’s top professional communities and publications, such as LoanToolBox.com, The National Mortgage Professional, and The Scotsman Guide, Jeff is recognized for his extensive knowledge about current FHA guidelines, politics and procedures. He has become such a trusted source of FHA   information to the industry, that if you Google search: Jeff Mifsud FHA, his name is referenced in nearly every entry for the first 5 pages.
Jim Duffy
mortgagelenderatlanta.com
Jim is one of the leaders in approving home loans in Atlanta, GA – whether a conventional, FHA, VA or Rural Housing Georgia loan, as well as Atlanta jumbo loans.
John Glynn
bayarearealestatefinance.com
John is an Oakland, CA mortgage professional.  He enjoys teaching people in the Bay Area how to be smart about using money, and to understand how to effectively navigate the process of home financing with the resources they have available.
Jonas Kruckeberg
sandiegohomehub.com
Jonas is an experienced financial blogger, social media coach, and SEO fanatic.  Jonas operates as a successful mortgage professional out of Fairfield, CA and also works as a national sales manager for Top of Mind Networks.
Jonathan Blackwell
203kloan.net
Jonathan has been in the finance / mortgage   industry since 2001 and specializes in FHA & FHA 203K renovation loans in Georgia & Alabama. With his knowledge of the FHA 203K renovation loan process, along with the close relationships he has developed with Realtors, contractors, architects and appraisers, Jonathan is able to create a unique and highly profitable renovation loan experience. This turnkey approach has not only helped his home buyers create massive equity from the day the renovations are done, but has also made him Georgia & Alabama’s #1 FHA 203K expert. Jonathan’s expertise also spreads to green renovations and green renovation financing. Through the use of the FHA 203K and his renovation loan network Jonathan can show you how to go green with FHA!
Justin McHood
ArizonaMortgageTeam.com
Justin is a mortgage professional in Mesa, AZ and provides fast, friendly, knowledgeable service while getting the best mortgage products available for his clients.
Ken Updegrave
mygatewaymortgage.com/kupdegrave
Ken is Loan Officer in the Triangle and Fayetteville areas of North Carolina, specializing in FHA First Time Home Buyers, USDA Zero Down Loans, VA Home Buyers, FHA Streamline Refis & VA IRRRL.
Kevin Lanham
KevinLanham.com
Kevin is Chicago’s #1 expert in Strategic Financing, an avid hockey fan, and FHA Specialist.
Leesa Sandoval
203krehabnow.com
Leesa has the ability to write a wide variety of loans but has a niche in doing rehab loans. With more foreclosures on the market then ever evolving into the specialty of renovation lending just made sense. The range of rehab loans include FHA 203k, FannieMae HomeStyle, FannieMae HomePath and Escrow Hold Back. Whether selling a home that needs help or wanting to buy a foreclosure that needs work Leesa can walk you through how renovation loans work.
Lynda Mckenzie
guaranteedrate.com/lyndamckenzie
Lynda specialize in many areas of residential loan financing including: FHA first-time home buyers, FHA purchases, FHA cashout refinances, FHA streamline refinances, FHA 203k streamline purchases, FHA jumbo purchases and FHA jumbo refinances.
Mark Estermyer
camortgageexpert.com
Mark is well versed in all aspects of the lending business, from government loans, FHA & VA, conventional and jumbos. Mark has worked in various aspects of the Mortgage Business, and describes starting his relationship with RPM Mortgage as the “culmination of years learning from the best and applying principles of success to my own business.”
Mike Harrison
utahhomegroup.com
Mike has accumulated an extensive knowledge in all aspects of financing and is well known in the Utah community for his service and plans to continue to help Utah grow for many more years.
Mike Mullin
theloanconsultant.com
Michael has been in the lending industry since 1991.  In that time he’s directly helped over 1,400 families finance the purchase of a new home or refinance an existing loan to a lower interest rate. He’s known for educating his clients so they may make smart decisions about their home financing and writes a weekly column for his local newspaper.
Nick Mallory
edgevolution.com
The goal of edgevolution is to inject life into your marketing, whether through templated or custom designs. Video, print, presentation; if you have a message to send, we can help.
Scott Schang
homeownershipuniversity.com
As Dean of Homeownership University, Scott is passionate about education and believes that in the age of the internet and instant information, the consumer is ultimately empowered with the ability to make informed decisions and choices.
Shashank Shekhar
arcuslending.com
Shashank is a mortgage industry Top 40 Under 40 recipient, Bay Area Mortgage Expert, and award winning author and speaker.
Tim Storm
ochomebuyerloans.com
Tim has worked helping home buyers with their mortgages since 1989. Tim is a lifelong Orange County, CA resident and holds a Bachelor of Business Administration from The University of San Diego. Tim and his team make sure the home buyers they work with, especially First Time Home Buyers, are well informed of all the loan programs available to them, including FHA, VA, Fannie Mae, PERS, and STRS loans.
Tim Swierczek
UofHome.org
Tim uses his God-given talents to make a positive contribution in the lives of others. He operates his mortgage business with honesty and integrity and always acts in his clients’ best interests. Since 2007, Tim has served on the Board of Directors for the Minnesota Mortgage Association (MMA).
Tony Croft
tonycroft.com
Tony Croft is a Mortgage Advisor and a Certified Mortgage Planning Specialist in Hoboken, NJ.  His team specializes in helping individuals and families understand the mortgage process, find, qualify for, and own the home of their dreams.  His goal is to make the mortgage experience as enjoyable and stress-free as possible.
Victoria Johnson
luxury-loans.com
Victoria operates her mortgage business out of California and specializes in luxury real estate financing from $500,000 to $20 million.

May 10, 2012 by · Leave a Comment

Video Tutorial – Surefire’s Refinance Prospect Campaign

This 10-minute tutorial will demonstrate:

1)  A brief overview of Surefire’s new Refinance Prospect Campaign
2)  How to add a new contact into Surefire and add the contact into the appropriate campaign in just a few clicks.
3)  How to use your Surefire Calendar to make “Power Calls” and deepen relationships with prospects

May 2, 2012 by · 2 Comments

Mark Green’s Treadmill Workstation

If you’re like me, you’ve struggled with making the time to exercise regularly.  Here’s the investment I made in myself this year.  Now, I don’t have to choose between working on my business and working on my health.  See below for more details.

Key:

A:  Surefire.  Of course, my #1 key to domination is the Surefire System.  I have it open on my left monitor.  I use MS Outlook for day-to-day email (right monitor).

B:  Telephone.  Surefire does a lot of my heavy lifting.  Still, there’s no replacement for picking up the phone and engaging in conversation.  I’ve circled my wireless headset.  I need this to help offset the noise the treadmill makes plus it allows me to have my hands free.

C:  TreadDesk Treadmill:  As I create this blog article, I’m walking at 2.2 MPH.  So far today, I’ve covered 7.89 miles and have burned 720 calories.  Sure beats sitting on my tush.   ALSO:  The adjustable height desk allows me to raise and lower my workstation with the push of a button.  Highly recommended.  Disclaimer – I am not affiliated with nor compensated by either company or product.  I am merely a happy customer spreading the word.

D:  H2O:  Always stay hydrated.

E:  Treadmill Speed Control:  This is what I use to speed up and slow down the treadmill.  Guess what, I’m up to 8.01 miles for the day and 731 calories.  Whoo Hoo!

April 16, 2012 by · 2 Comments

How to Implement Surefire’s New LO to Realtor Email Initiative

This 33 minute Surefire System Training covers the process of segmenting your database and deploying timely email content to Realtor Partners.  Please allow this video approximately 40 seconds to fully come into focus. You’ll find HD and Full Screen Buttons in the lower right. More videos like this are available at Top of Mind TV.


April 6, 2012 by · Leave a Comment

Andee’s Army 5K Run/Walk this weekend: Supporting Children with Brain Injuries

This weekend, March 31, 2012, is Andee’s Army 5K Fun Run. The andee’s army foundation is focused on supporting children with brain injuries.

A little about Andee from the andeesarmy website.

“On January 4, 2011, Andee Poulos, an Eighth Grader at Holy Innocents’ Episcopal School, fell victim to a circulatory problem in her brain, an extremely rare condition called Arteriovenous Malformation (AVM). The AVM was something she most likely had been born with but had gone undetected until it caused a medical emergency. Assessment of her condition was made at Children’s Healthcare of Atlanta at Scottish Rite followed by life-saving brain surgery at Emory University Hospital. Andee’s parents, John and Lyn, have been rotating between Atlanta and Houston assisting with Andee’s care and recovery, and they along with Andee’s younger brother George, are anxiously awaiting her permanent return home.”

This is truly near and dear to my heart because we have been friends with the Poulos family for many years. We live in the same neighborhood and our kids play together. Andee is an exceptional young lady and I’m very proud that Top of Mind Networks is helping to sponsor this event.

If you are in the Atlanta area and would like to participate in a fun 5K run/walk and support the cause, full details can be found here:

http://andeesarmy.com/events/fun-run/join-the-race/

If you would like to learn more about the great work this organization is doing for kids, make a contribution, or find out more about Andee’s personal history/events and her ongoing recovery via her carepages, you can find out more here:

http://andeesarmy.com/about/

Thank you for your awareness, support, and contributions!

 

March 28, 2012 by · Leave a Comment

Training Replay – Adding Purchase Prospects to Surefire Campaign

Recorded on March 23, 2012.  This 10 minute training covered:

  • Adding a new contact into Surefire
  • Assigning that contact into a the appropriate Campaign
  • The Surefire Library and “Power Calls”

Sorry if the audio and the video is out of sync… it was when I viewed it. 

That’s a GoToWebinar issue if so – a bit annoying but the training still should be valuable for you.  Have a great weekend!

March 23, 2012 by · Leave a Comment

Mastermind 2012 and Top of Mind Conference in Vegas June 6 – 8

Top of Mind is proud to be a major sponsor of this year’s Mastermind 2012 in Las Vegas from June 6th thru 8th, 2012.  Here are 5 important reasons to make sure you’re there:

  1. Top of Mind has access to highly discounted tickets – and The Palms has amazing room rates for this event.  So, cost shouldn’t stand in your way.  We are not allowed to publish our ticket price on the web.  If you are interested in learning more, please fill out the form below and we’ll get back to you with details.
  2. Top of Mind will host its first ever Users Conference on Friday, June 8th.  If you’ve been looking for hands-on Surefire training… an opportunity to meet the Top of Mind team face-to-face… and a sneak peek into what’s coming next, you won’t want to miss this special event.
  3. Mastermind 2012 will have the industry’s top speakers all together on the same stage for the first time since 2009.  The agenda looks fantastic.
  4. Um… Hello?  We’re talking Las Vegas here… in June?  What’s not to like?
  5. Are you a Manager/Owner?  You might bring your team to the event as a way to reward them for all their hard work over the past couple years.  It’s been tough out there and we’ve all survived.  What a great reason to celebrate!

March 18, 2012 by · Leave a Comment

Top of Mind Fantasy Sports – Tourney Pick ‘Em Challenge is Back

Top of Mind’s March Madness pick ‘em is back and better than ever before. This year, we raised the stakes on our pick ‘em challenge. As always, the winner gets year-long bragging rights and national recognition on our blog, but this year the winner also receives one free ticket to Steven Marshall’s blockbuster Mastermind 2012 event at The Palms in Las Vegas June 6 – 7.

You must have a Yahoo Account to join. Ideally you also have a Surefire account as well, but this challenge is open to all of our friends in the mortgage industry, client or not. All of the information you need to join is below:

Good luck and we hope to see you in Vegas for Mastermind 2012.

 

March 12, 2012 by · Leave a Comment

Harris Orsini Benefit Golf Tournament

My nephew Harris was diagnosed with the liver disease Biliary Atresia at 7 weeks old. He has spent almost half of his first 20 months on this planet in a hospital and has been through more pain and sickness than most of us will in our lifetimes. But through it all he is such a trooper and always has a smile on his face. Treatment for this disease is expensive and ultimately will result in a liver transplant. The transplant and the medication to prevent rejection of the new organ (which he will have to take for the rest of his life) are also very costly.

In the spirit of our industry giving back, and since this is obviously a cause that is near and dear to my heart, Top of Mind is helping sponsor the 2nd Annual Harris Orsini Benefit Golf Tournament on Saturday October 1 to help his parents cover the costs of his treatments. Anyone in the greater Savannah, GA area is invited to participate. If you would like to play in, or help sponsor this event, all of the pertinent information is in the website below. Thank you for your support!

September 16, 2011 by · Leave a Comment

Atlanta Cancer Care Benefit

Top of Mind Networks is proud to team with our good friend and client Jon Bodan to sponsor the Atlanta Metal Scene United Against Cancer benefit concert. The show is on Saturday, October 15 at 6:00pm at The Local @ Sidelines. All proceeds from the event will go to the Atlanta Cancer Care Foundation. Whether Rock or Metal are your scene or not, if you live in the Atlanta area please consider dropping by for what is sure to be a great time. Event and ticket information is below:

http://www.facebook.com/event.php?eid=273973025952006

September 16, 2011 by · 2 Comments

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